KOREASCHOLAR

A SALES PREDICTION MODEL FOR INVESTOR RELATIONS OF AN INNOVATIVE DIGITAL BUSINESS START-UP

Sungha Jang, Jae-Eun Kim, Jongik Kim
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/422006
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Global Marketing Conference
2023 Global Marketing Conference at Seoul (2023.07)
p.18
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Abstract

We propose a sales prediction model based on the number of new members, online advertising, and consumer reviews for a short period. Considering purchase behaviors of new and existing members, we predict reliable sales amounts, which can be monthly updated. Our study provides digital marketers with a feasible prediction approach.

Keyword
Sales predictionOnline advertisingConsumer reviewsCustomer acquisitionCustomer retention
Author
  • Sungha Jang(San Francisco State University, USA)
  • Jae-Eun Kim(University of Auckland, New Zealand)
  • Jongik Kim(Delivered Korea, South Korea)