KOREASCHOLAR

TOURISM MEMORY RETRIEVAL FACILITATES CREATIVITY

Jihao Hu, Lisa C. Wan
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/422013
Global Marketing Conference
2023 Global Marketing Conference at Seoul (2023.07)
p.30
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Abstract

Despite both travel and work being vital for human functioning, inconsistent views on whether they’re opposing domains, a so-called work-leisure conflict, are documented in tourism and management literature. For example, some researchers argued that leisure activities may damage people’s job performance based on the compensatory reasoning in the short run (e.g., consume time and vigor), while others, in contrast, proposed that leisure and travel may contribute to one’s work efficiency due to recovering from stress, self-development, and so forth. To add more understanding to this dilemma, this research proposes a novel role that tourism memory plays in enhancing people’s creativity at the individual level, a key factor in individual and organizational success. Thus, the proposed effect illustrates that travel might be conducive to job performance in the long run.

Author
  • Jihao Hu(The Chinese University of Hong Kong, Hong Kong SAR, China)
  • Lisa C. Wan(The Chinese University of Hong Kong, Hong Kong SAR, China)