KOREASCHOLAR

The hotel industry is facing a complex business environment due to the impact of the COVID-19 pandemic and ongoing competition. The ability to build resilience in adverse conditions is key to the survival and sustained growth of hotel enterprises. Against this backdrop, as a Chinese domestic hotel group, Huazhu Group actively embraces digital technology and takes the lead in developing and adopting digital measures such as hotel smart robots and digital platforms to effectively improve work efficiency, reduce employee burden, manage supplier and owner relationships, and achieve digital transformation.However, the issue of how digitalization enables hotels to form resilience, the process and mechanism of empowerment, and the dimensions of hotel enterprise resilience have not been explored in detail from a theoretical perspective. Therefore, this study adopts an inductive qualitative research method and a single-case study approach, selecting Huazhu Group's subsidiary hotels as the research objects. The aim is to explore the practical aspects of digital empowerment and construct a framework for achieving hotel enterprise resilience through digital empowerment.

ABSTRACT
Introduction
Research Design
Result and Conclusion
Theoretical Contribution and Practical Implication

• Huimin GU(China，Beijing International Studies University)
• Yue TANG(China，Beijing International Studies University) corresponding author
• Yixin ZHENG(China，Beijing International Studies University)
• Genghao LV(China，Beijing International Studies University)