KOREASCHOLAR

THE METAVERSE AND ITS IMPACT ON DIGITAL SUSTAINABILITY

Marta Blazquez Cano, Dr. Jo Cartwright
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/422032
Download
Global Marketing Conference
2023 Global Marketing Conference at Seoul (2023.07)
pp.64-65
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Abstract

In recent years, Metaverse has become one of the most popular buzzwords in digital transformation and marketing. The concept of the metaverse refers to a new paradigm for how we will use and interact with digital technologies within an immersive virtual environment (Dwivedi, et al., 2022).

Keyword
MetaverseSustainable CommunicationDigital SustainabilityImmersive technologies
Author
  • Marta Blazquez Cano, Dr. Jo Cartwright(University of Manchester, UK)