KOREASCHOLAR

EXAMINING THE ANTECEDENTS OF SOCIAL MEDIA USER MIGRATION

Peter Andersen, Fei L. Weisstein, Mohammadali Zolfagharian
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/422034
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Global Marketing Conference
2023 Global Marketing Conference at Seoul (2023.07)
pp.67-71
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Abstract

This research presents a conceptual framework for a comprehensive understanding of the causes of user migration from social media networking sites. The results of our survey show that users’ intentions to switch social media platforms are influenced by user satisfaction, alternative attractiveness, peer influence, and perceived switching costs.

Keyword
Social mediaUser migrationUser satisfactionAlternative attractiveness
Table Content
ABSTRACT
Introduction
Conceptual Background
User Satisfaction (Push Factors)
Alternative Attractiveness (Pull Factors)
Mooring Factors
Research Methods
Results
Discussion
Author
  • Peter Andersen(University of Scranton, USA)
  • Fei L. Weisstein(Bowling Green State University, USA)
  • Mohammadali Zolfagharian(Bowling Green State University, USA)