KOREASCHOLAR

INVESTIGATING THE MAIN AND INTERACTION EFFECTS OF CUSTOMER RELATIONSHIP TERMINATION AND CUSTOMER INVOLVEMENT ON THE NEW PRODUCT DEVELOPMENT OUTCOME

Mai Uno, Yuko Yamashita, Kyoko Fukukawa
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/422083
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Global Marketing Conference
2023 Global Marketing Conference at Seoul (2023.07)
pp.102-106
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Abstract

The purpose of this paper is to understand how customer relationship termination (i.e., preparation and process), alone or in combination with customer involvement, contributes to the new product development outcome. While termination preparation has a synergistic effect with customer involvement, the termination process has a trade-off relationship with customer involvement.

Keyword
Customer relationship managementRelationship terminationCustomer involvementNew product development
Author
  • Mai Uno(Japan, Hitotsubashi University)
  • Yuko Yamashita(Japan, Hitotsubashi University)
  • Kyoko Fukukawa(Japan, Hitotsubashi University)