KOREASCHOLAR

ENVISIONING DIGITAL AND SMART TRANSFORMATION IN TOURISM-RELATED SMEs THROUGH A LATENT CLASS SEGMENTATION. A PERSPECTIVE FROM EUROPE AND THE UNITED STATES

Estrella Díaz, Rocío Carranza, Carlos Sánchez-Camacho, Águeda Esteban, David Martín-Consuegra
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/422092
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Global Marketing Conference
2023 Global Marketing Conference at Seoul (2023.07)
p.116
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Abstract

Smart technologies are critical for businesses to develop these dynamic connections, as technologies enable them to network with others and exchange resources seamlessly. This fact makes it possible to modify the tasks performed by employees of tourism organizations that are in contact with consumers/tourists.

Keyword
Smart TechnologiesSMEsLatent Class SegmentationUnited StatesEurope
Author
  • Estrella Díaz(University of Castilla-La Mancha, Spain)
  • Rocío Carranza(Universidad Internacional de La Rioja, Spain)
  • Carlos Sánchez-Camacho(Universidad Internacional de La Rioja, Spain)
  • Águeda Esteban(University of Castilla-La Mancha, Spain)
  • David Martín-Consuegra(University of Castilla-La Mancha, Spain)