KOREASCHOLAR

AN EXAMINATION OF THE INFLUENCE OF CULTURAL VALUE ORIENTATION ON CONSUMERS’ SECONDHAND CLOTHIG PURCHASE

Ge Xiao, Han Ma, Justin Matus
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/422120
Download
Global Marketing Conference
2023 Global Marketing Conference at Seoul (2023.07)
pp.145-150
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Abstract

Today’s society has become increasingly sensitive to humanity’s impact on the environment. Corporations are now measured by their scores pertaining to the environment, sustainability, and governance, or benchmarked for their level of corporate social responsibility. Another dimension of individuals’ environmental practices is purchasing merchandise such as clothing in the secondhand market. Consumers’ intention to buy in the secondhand market is rarely just related to economic concerns regarding such purchases, but rather to a deliberate nod to utilizing products fully rather than wasting them, therefore helping to reduce the negative environmental impact caused by human activities.

Keyword
Sustainable consumptionSustainable consumer behaviorEnvironmental concernSecond-hand clothing purchaseHofstede’s cultural dimensions
Author
  • Ge Xiao(Wilkes University, United States)
  • Han Ma(Wilkes University, United States)
  • Justin Matus(Wilkes University, United States)