KOREASCHOLAR

METAVERSE AND FASHION CONSUMERS: EXPLORING THE MEANINGS CONSUMERS ATTACH TO THE METAVERSE, AVATARS, AND DIGITAL FASHION

Chung-Wha Chloe Ki, Song-Yi Youn, Sejin Ha
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/422159
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Global Marketing Conference
2023 Global Marketing Conference at Seoul (2023.07)
pp.209-213
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Abstract

Today, the metaverse is everywhere; it has become a major buzzword. The term was first coined in an American writer’s 1992 science fiction novel, Snow Crash, as a portmanteau of meta (Greek prefix meaning beyond) and universe. Nearly three decades later today, it is no longer the setting of a science fiction epic. Rather, it is becoming as real as the physical world. In the current time, the metaverse is used as a concept to describe a seamless convergence of the physical and digital worlds, or a virtual community where people can work, play-to-earn, transact and socialize (J.P. Morgan, 2022).

Keyword
MetaverseFashion MetaverseAvatarsDigital fashion
Author
  • Chung-Wha Chloe Ki(The Hong Kong Polytechnic University)
  • Song-Yi Youn(University of Misouri)
  • Sejin Ha(University of Tennessee, Knoxville)