KOREASCHOLAR

DIMENSIONS OF MIND PERCEPTION AND THEIR RAMIFICATIONS FOR ARTIFICIAL INTELLIGENCE AND OTHER LATEST TECHNOLOGIES-EMBEDDED MACHINES

Hyuna Bak, Yongju Kwon, Yaeri Kim, Kiwan Park
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/422160
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Global Marketing Conference
2023 Global Marketing Conference at Seoul (2023.07)
pp.214-215
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Abstract

How do people perceive new technology-embedded machines? Based on the previous literature on mind perception, this research proposes how people perceive the mind of machines including artificial intelligence (AI), robots, recommendation systems, chatbots, and self-service technologies (SSTs).

Keyword
Theory of mind perceptionLatest technology-embedded machines AiAdoptions of new technologies
Author
  • Hyuna Bak(Institute of Management Research, Seoul National University)
  • Yongju Kwon(Department of Business Administration, Jeonbuk National University)
  • Yaeri Kim(Department of Data Science, Seoul Women's University)
  • Kiwan Park(SNU Business School, Seoul National University)