KOREASCHOLAR

Fast-paced advancements in technology demand swift adaptation and presents new opportunities and challenges for the optimization of communication, especially for advertisers. Digitalization and new developments in ICT have brought significant changes to the ways in which information, especially promotional messages, is disseminated to consumers. Additionally, with explosive interests in anticipation of fully autonomous vehicles, this study identifies and addresses the potential to optimize communication in an under examined digital media environment – in-vehicle infotainment system. Therefore, this study proposes a text-image embedding method recommender system for the personalization of multimedia contents and advertisements for in-vehicle infotainment systems. Unlike most previous research, which focuses on textual-only or image-only analyses, the current study explores the understanding, development and application of text embedding models and image feature extraction methods simultaneously in the context of target advertisement research. Overall, this study highlights the need to adapt to the ever-evolving technological landscape to optimize communication in various digital media environments. With the proposed text-image embedding method, this study offers a unique approach to personalizing multimedia content and advertisements in the under-explored digital media environment of in-vehicle infotainment systems.

• Jin-A Choi(Montclair State University, USA)
• Kiho Lim(William Paterson University of New Jersey, USA)