KOREASCHOLAR

AN EMPIRICAL STUDY OF STAKEHOLDER THEORY USING CONSUMER PURCHASE INTENTION

Ryo Shimizu
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/422225
Download
Global Marketing Conference
2023 Global Marketing Conference at Seoul (2023.07)
pp.265-266
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Abstract

This study aims to capture the impact of stakeholder-oriented corporate actions on consumer purchasing behavior, a factor directly related to business performance. I found that consumers' purchase intentions improved when they were aware of a company's social action of downsizing its Russian operations in response to Russia's invasion of Ukraine.

Keyword
Stakeholder theoryPurchase intentionRussian invasionTwitterBusiness decision
Author
  • Ryo Shimizu(The University of Tokyo, Japan)