KOREASCHOLAR

The pataphysics implemented by digital technology differs from the form of objects in the real world and is used throughout the cultural industry. This study aims to analyze the expression method of pataphysics as applied to modern fashion and derive its impact on the fashion industry. The research analyzes fashion images, shows, films, displays, and e-commerce, since 2016, when pataphysics began to be used in the fashion domain. Pataphysics, created by Alfred Zaire, appeared as an overlapping phenomenon that reflects physical phenomena in the virtual world. The expression method of pataphysics applied to modern fashion was divided into an augmented reality method based on immersion and interaction, a virtual platform-oriented metaverse, and a virtual model expressing a processed self. The influence of pataphysics applied to modern fashion is as follows. In the field of design, pataphysics affects the development of contemplative designs for innovation and creativity. Second, digital technology can expand the role of fashion at the intersection of art and fashion that takes a novel perspective through pataphysics. Third, e-commerce positively affects efficient production and consumption through virtual and economic models. In conclusion, this study’s findings are expected to play a positive role in promoting creativity and innovation by introducing new perspectives and ideas into modern fashion through pataphysics.

I. Introduction
II. Theoretical Background
    1. The concept of pataphysics
    2. Digital environment and pataphysics
Ⅲ. The Expression of Pataphysics in Modern Fashion
    1. Augmented reality method based on immersive type and interaction
    2. Metaverse utilization method centered on virtual platforms
    3. Virtual model as a representative of the processed self
Ⅳ. The Influence of Pataphysics in Contemporary Fashion
    1. Development of contemplative design for innovation and creativity
    2. Expanding the role as a cross between fashion and art
    3. Transforming into production and consumption systems across time and space
V. Conclusion

• Junho Kang(Ph. D., Dept. of Clothing & Textiles, Kyungpook National University, Korea) | 강준호 (경북대학교 의류학과 박사)
• Giyoung Kwon(Professor, Dept. of Clothing & Textiles, Kyungpook National University, Korea) | 권기영 (경북대학교 의류학과 교수) Corresponding author