KOREASCHOLAR

THE EFFECT OF ONLINE TRAVEL REVIEWS (OTR) ON TRAVELLERS’ DECISION REGARDING TOURIST ATTRACTION CHOICE: THE CASE OF TRIPADVISOR

Nayeema Ahmed, Hong Yu
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/422287
Download
Global Marketing Conference
2023 Global Marketing Conference at Seoul (2023.07)
pp.297-301
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Abstract

This study investigates how travellers adopt information from travel review websites, i.e., Tripadvisor and how online travel reviews influence their intention to visit a tourist attraction. Based on the Information Adoption Model (IAM), a conceptual model was developed and tested using the data obtained from 227 valid respondents.

Keyword
Author
  • Nayeema Ahmed(Toronto Metropolitan University, Canada)
  • Hong Yu(Toronto Metropolitan University, Canada)