KOREASCHOLAR

OF SIRI-OUS CONCERN: A PRECAUTIONARY ETHICAL FRAMEWORK FOR USE OF AI IN INFLUENCER MARKETING

Rhonwyn K. Vaudrey, Eunkyung Lee
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/422312
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Global Marketing Conference
2023 Global Marketing Conference at Seoul (2023.07)
pp.349-352
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Abstract

Artificial Intelligence (AI) technology offers many opportunities for use in influencer marketing. There is however, no standardised ethical frameworks for use in this specific field. We offer a foundation framework to emphasise the social well-being goal and relate it to stakeholders involved.

Keyword
AIInfluencer marketingSocial well-beingStakeholdersConsumer well-being
Author
  • Rhonwyn K. Vaudrey(Xi’an Jiaotong-Liverpool University, China)
  • Eunkyung Lee(Xi’an Jiaotong-Liverpool University, China)