KOREASCHOLAR

A BIBLIOMETRIC ANALYSIS OF INTERNATIONAL SERVICES MARKETING: THE PAST, THE PRESENT, AND THE FUTURE

Nilay Bıçakcıoğlu Peynirci, Yiannis Kouropalatis, Robert E. Morgan, Matthew J. Robson
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/422320
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Global Marketing Conference
2023 Global Marketing Conference at Seoul (2023.07)
pp.371-372
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Abstract

A bibliometric analysis, spanning five decades of knowledge is employed with the aim of: (i) assessing core intellectual knowledge of international services research; (ii) examining the contribution of international services marketing to broader research disciplines; and, (iii) estimating forecasting trends for the most promising international services research directions.

Keyword
Bibliometric analysisInternational servicesKnowledge coreDiffusionTime evolution
Author
  • Nilay Bıçakcıoğlu Peynirci(University of Sussex, UK)
  • Yiannis Kouropalatis(Cardiff University, UK)
  • Robert E. Morgan(Cardiff University & Copenhagen Business School, UK)
  • Matthew J. Robson(Cardiff University, UK)