KOREASCHOLAR

THE IMPACT OF THE NUMBER OF CROWDFUNDING ROUND ON CONSUMER RESPONSES AND THE FUNDING SUCCESS

Jaekang Heo, Inyoung Chae, Ahyoung Kim
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/422368
Download
Global Marketing Conference
2023 Global Marketing Conference at Seoul (2023.07)
pp.413-414
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Abstract

The purpose of this research is to examine the impact of firms’ repeated use of crowdfunding on consumer responses and the funding success, focusing on compensatory crowdfunding that provides products and services when funding is successful. The result indicates that the number of crowdfunding round and achievement rates are related to parabolic forms. These results suggest that investors can recognize the number of crowdfunding round as a important signal for crowdfunding investment. In addition, this research aims to present practical implications for crowdfunding firms and platforms to attract ongoing investments.

Keyword
Crowdfundingsignaling theoryfunding successconsumer behavior
Author
  • Jaekang Heo(SKK Business School, Sungkyunkwan University, Republic of Korea)
  • Inyoung Chae(SKK Business School, Sungkyunkwan University, Republic of Korea)
  • Ahyoung Kim(SKK Business School, Sungkyunkwan University, Republic of Korea)