KOREASCHOLAR

FASHION LUXURY E-COMMERCE ONLINE SHOPPING EXPERIENCE: A QUALITATIVE ANALYSIS

Patricia SanMiguel, Cristina Sánchez-Blanco, Marta Torregrosa, Jorge del Río
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/422371
Download
Global Marketing Conference
2023 Global Marketing Conference at Seoul (2023.07)
pp.417-421
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Abstract

Offering a good shopping experience on the web is key for fashion luxury brands. However, it is not a field much analyzed by researchers. This research presents a systematic analysis of the usability of the web and its content in more than 60 fashion luxury e-commerce.

Keyword
Luxury brandE-commerceShopping experienceOnline
Author
  • Patricia SanMiguel(Spain, ISEM-University of Navarra)
  • Cristina Sánchez-Blanco(Spain, University of Navarra)
  • Marta Torregrosa(Spain, University of Navarra)
  • Jorge del Río(Spain, University of Navarra)