KOREASCHOLAR

CONCEPTUALISATION OF AVATAR-ENABLED CONSUMER COMMUNICATIONS IN THE METAVERSE

Yue Peng, Shintaro Okazaki, Prokriti Mukherji
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/422374
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Global Marketing Conference
2023 Global Marketing Conference at Seoul (2023.07)
p.426
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Abstract

The metaverse has become a trendy topic for both academics and practitioners in recent years. While the metaverse is still in a developmental stage, it is anticipated that it will bring significant changes to the existing paradigm in marketing, information system, psychology and many other disciplines (Dwivedi et al., 2022)

Keyword
MetaverseAvatarConsumer communicationConceptualisation
Author
  • Yue Peng(King’s Business School, King's College London, UK)
  • Shintaro Okazaki(King’s Business School, King’s College London, UK)
  • Prokriti Mukherji(King’s Business School, King’s College London, UK)