KOREASCHOLAR

AI-BASED SUSTAINABLE SERVICE: CONCEPTUALIZATION AND FUNCTIONAL EFFECTIVENESS

Sadrac Cenophat, Heejung Park
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/422493
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Global Marketing Conference
2023 Global Marketing Conference at Seoul (2023.07)
pp.469-474
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Abstract

In this article, we address this shortcoming by exploring the concept of AI-based sustainable service—an offering that embeds artificial intelligence in ways that meet the needs of current consumers by contributing to socio-economic equalities and conserving the natural environment.

Keyword
Sustainable serviceArtificial intelligenceService designFunctional model References available upon request
Author
  • Sadrac Cenophat(Justus-Liebig-Universität Gießen)
  • Heejung Park(Northern Michigan University)