KOREASCHOLAR

IMPORTANCE OF HEDONIC MOTIVATIONS AND TRUSTS IN FOOD TECHNOLOGY ACCEPTANCE

Inhaeng Jung, Amit Sharma
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/422654
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Global Marketing Conference
2023 Global Marketing Conference at Seoul (2023.07)
pp.544-545
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Abstract

This study explores internal and external factors that influence consumers’ novel food technology acceptance (NFTA). Findings suggest that the primary driver of the purchase intention of NFTA is hedonic motivation. Also, the level of trust in the food regulatory organizations can play a vital role in driving consumers’ NFTA.

Keyword
Novel food technology acceptanceHedonic movitationTrust in the regulatory organizationsAlternative meatFood TechnologyConsumer behavior
Author
  • Inhaeng Jung(Sonoma State University, USA)
  • Amit Sharma(Pennsylvania State University, USA)