KOREASCHOLAR

TIME TO EMPTY YOUR DRAWERS: COM-B MECHANISMS INCREASING E-WASTE RECYCLING RATES

Yue Xi, Sharyn Rundle-Thiele, Carina Roemer, Jeawon Kim, Sunil Herat
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/422658
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Global Marketing Conference
2023 Global Marketing Conference at Seoul (2023.07)
p.558
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Abstract

Electronic waste (E-waste) has become a long-standing global concern. People are purchasing new affordable and improved technologies long before the end-of-life (EOL)’s of their old devices, which is leading to overconsumption and growing volumes of e-waste. At present, official data indicates that 80% of the volume of e-waste is not formally treated globally. The complex nature of e-waste recycling processes is a significant challenge.

Keyword
E-wastesocial marketingTheoryBehaviour changeQualitative research
Author
  • Yue Xi(Griffith University, Australia)
  • Sharyn Rundle-Thiele(Griffith University, Australia)
  • Carina Roemer(Griffith University, Australia)
  • Jeawon Kim(UN Climate Technology Centre & Network, Republic of Korea)
  • Sunil Herat(Griffith University, Australia)