KOREASCHOLAR

PROMOTING WILLINGNESS TO EAT (WTE) INSECT-BASED FOOD IN THE WESTERN WORLD THROUGH VIRTUAL REALITY (VR)

Monica Mendini, Paula C. Peter, Daina Matise Schubiger, Salvatore Maione
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/422659
Download
Global Marketing Conference
2023 Global Marketing Conference at Seoul (2023.07)
p.559
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Abstract

Entomophagy (or insects eating) is seen as a new, sustainable, and promising protein alternative for consumers in Western countries. Although eating insects is not new for many cultures (e.g., Asian culture), it represents a novel and unconventional eating practice in the Western world (e.g., United States and Europe), often characterized by food taboos and by a negative advertising in the media.

Keyword
Insect-based foodSustainabilitySustainable food consumptionEntomophagy adoptionWillingness to eatVirtual Reality
Author
  • Monica Mendini(University of Applied Sciences and Arts of Southern Switzerland, Switzerland)
  • Paula C. Peter(San Diego State University, U.S.A)
  • Daina Matise Schubiger(University of Applied Sciences and Arts of Southern Switzerland, Switzerland)
  • Salvatore Maione(University of Applied Sciences and Arts of Southern Switzerland, Switzerland)