KOREASCHOLAR

IDENTITY ALIGNMENT IN CAMPAIGNING: FIELD-EXPERIMENTAL EVIDENCE FROM GERMANY

Ceren Cinar, Frederik Ferié, Florian Foos
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/422662
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Global Marketing Conference
2023 Global Marketing Conference at Seoul (2023.07)
p.562
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Abstract

Group identities, also known as social identities, have been established as measurable, stable, and behaviorally relevant constructs in marketing, psychology, and political science. According to research in political psychology, shared in-group identities can increase a voter’s support for an in-group political candidate.

Keyword
political marketinggroup identitiessocial identitiesidentity alignmentvoter behaviorfield experimentrandomized controlled trialpanel study
Author
  • Ceren Cinar(London School of Economics and Political Science, UK)
  • Frederik Ferié(University of Münster, Germany)
  • Florian Foos(London School of Economics and Political Science, UK)