KOREASCHOLAR

THE CHANGES IN CONSUMERS’ SPENDING BEHAVIOR DUE TO THE DIGITALIZATION OF PAYMENT METHODS: THE MODERATING ROLE OF ADOPTION

Hyung Gyoun Byun, Wooju Kim, Jeonghan Hong
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/422667
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Global Marketing Conference
2023 Global Marketing Conference at Seoul (2023.07)
pp.572-576
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Abstract

This study examines the impact of digital payment methods on consumer spending, highlighting adoption's moderating role. A two-phase approach, involving 741 survey participants and 166,151 customer records, reveals that digital payments increase willingness to pay and total spending compared to credit cards. Adoption plays a pivotal role, with simple payment users showing significantly higher credit card usage than non-users.

Keyword
Payment digitalizationSpending behaviorSimple paymentCredit card
Author
  • Hyung Gyoun Byun(Yonsei University, South Korea)
  • Wooju Kim(Yonsei University, South Korea)
  • Jeonghan Hong(UNIST, South Korea)