KOREASCHOLAR

INVESTIGATING CONSUMERS' CHOICE BETWEEN SUPERMARKETS AND CONVENIENCE STORES IN JAPAN

Junji Miyamoto
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/422678
Download
Global Marketing Conference
2023 Global Marketing Conference at Seoul (2023.07)
pp.603-607
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Abstract

The main objective of the study is to investigate multichannel consumer choices between supermarkets and convenience stores when consumers buy products in the beverage category. The methodology involves both questionnaire surveys through fieldwork and purchase history data in Japan.

Keyword
RetailingMultichannel shoppingSupermarketsConvenience storesConsumer behavior
Author
  • Junji Miyamoto(Japan, Keio University)