KOREASCHOLAR

SERVICE TYPE AND CUSTOMER PRIVACY CONCERNS AFFECT ROBOT ADOPTION INTENTIONS

Qi Yao, Chao Hu, Wenkai Zhou
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/422685
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Global Marketing Conference
2023 Global Marketing Conference at Seoul (2023.07)
pp.629-630
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Abstract

The proliferation of service robots has led to a growing concern about the impact of these technological advancements on privacy. Despite the development, quantitative research on the influence mechanism of privacy concerns on service robot adoption intentions is still limited. This research explores the influencing mechanism and boundary conditions of the interaction effect between customer privacy concerns and service type on customers’ service robot adoption intentions.

Keyword
Service robotsPrivacy concernsService typeCustomer data vulnerabilityPersonalization declaration
Author
  • Qi Yao(Chongqing Jiaotong University, China)
  • Chao Hu(Chongqing Vocational and Technical University of Mechatronics, China)
  • Wenkai Zhou(University of Central Oklahoma, USA)