KOREASCHOLAR

UNDERSTANDING ONLINE SHOPPING WELL-BEING AND WOM: THE ROLE OF MOTIVATIONS AND EMOTIONS

Sandra Miranda, Susana Santos, Helena Martins Gonçalves
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/422693
Download
Global Marketing Conference
2023 Global Marketing Conference at Seoul (2023.07)
pp.653-654
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Abstract

Online shopping has grown exponentially in the last decade, benefiting both consumers and companies. Among several advantages, online shopping lets consumers compare values and prices from different stores on multiple mobile devices in real time. In addition, for young people, it is a way of expressing their identity and independence.

Keyword
e-commerceonline shoppingmotivationsemotionsword-of-mouthwell-being
Author
  • Sandra Miranda(ADVANCE/CSG, ISEG, Universidade de Lisboa, Portugal)
  • Susana Santos(ADVANCE/CSG, ISEG, Universidade de Lisboa, Portugal)
  • Helena Martins Gonçalves(ADVANCE/CSG, ISEG, Universidade de Lisboa, Portugal)