KOREASCHOLAR

AN INTEGRATED AI(ARTIFICIAL INTELLIGENCE) FRAMEWORK FOR MARKET ORIENTATION AND B2C MARKETING RATIONAL DECISION MAKING FOR IMPROVING FIRM PERFORMANCE : FOCUSING ON THE USE OF CHATBOTS IN THE BANKING INDUSTRY

Yun Ho Park, Jaehun Kim, Kyung Hoon Kim
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/422695
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Global Marketing Conference
2023 Global Marketing Conference at Seoul (2023.07)
p.656
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Abstract

The following is not a conversation with a bank clerk. " Instead, let me introduce you to customized credit loans," "Do you want me to connect you to the screen of using COVID-19 support funds and checking balance?" These are the contents of consultations with AI chatbots at financial institutions. Chatbot, which used to be an additional tool for adding convenience to life, is now at the center of our lives.

Keyword
AI ChatbotAnthropomorphismSocial PresenceProduct AttitudeCustomer TrustProduct choice
Author
  • Yun Ho Park(Changwon National University, Republic of Korea)
  • Jaehun Kim(Changwon National University, Republic of Korea)
  • Kyung Hoon Kim(Changwon National University, Republic of Korea)