KOREASCHOLAR

Even though Mod is a cutting-edge business model that benefits a variety of multi-sided market participants, empirical research on Mod, the value co-creation activity of game users and game developers, is hard to come by. This study intends to look into how the combination of the Mod and the IP from the prior game affects user engagement. An experiment was carried out with Korean university students to examine the hypotheses. User engagement was found to increase with the use of the Mod and the IP from the previous games. On the other side, it was discovered that the impact of mod games on user engagement did not differ significantly from non-mod games when the previous game's IP was absent. The study's findings help establish the framework for afterwards empirical research by showing the effect of mod on user engagement.

• Joonheui Bae(Gangwon State Office of Education, Republic of Korea)
• Seonggeun Jo(Kyungpook National University, Republic of Korea)
• Sung Hun Bae(Kyungpook National University, Republic of Korea)