KOREASCHOLAR

CONFIGURATION EFFECTS AFFECTING THE PURCHASE OF VIRTUAL FASHION PRODUCTS IN THE "METAUNIVERSE"

Jinghe Han, Eunju Ko, Shichen Hu
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/422704
Global Marketing Conference
2023 Global Marketing Conference at Seoul (2023.07)
p.666
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Abstract

With the rapid development and progress of modern social economy and science and technology, a new concept has emerged in the public's vision: the digital creative industry, which is a type of industry that combines modern information technology and cultural creative industries into one and integrates them, such as "the universe", virtual products, artificial intelligence, VR technology, and so on. Research by ARK INVEST shows that the compound growth rate of the "meta universe" will reach 17%, increasing from $180 billion currently to $390 billion in 2025. The mature "meta universe" can satisfy users to complete all social, entertainment, and other attributes similar to the real world.

Author
  • Jinghe Han(Beijing Institute of Fashion Technology, China)
  • Eunju Ko(Yonsei University, Republic of Korea)
  • Shichen Hu(Beijing Institute of Fashion Technology, China)