KOREASCHOLAR

DIFFERNCES IN ENVIRONMENTAL AWARENESS AND MASS MEDIA IMPACT ON INTENSION TO INSTALL PV AS AN ENVRIONMENTALLY FRIENDLY PRODUCT BY AGE

Mariko Kiho, Ryo Mukae, Yoshinobu Kawahara, Takashi Kawashima
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/422706
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Global Marketing Conference
2023 Global Marketing Conference at Seoul (2023.07)
pp.668-672
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Abstract

To promote the diffusion of environmentally friendly equipment, appropriate measures need to be taken for each target group. This study evaluated changes in the influence of mass media on PV installation intentions by generation, based on over 10 years of consumer awareness survey data and the number of newspaper reports.

Keyword
Environmental concernPhotovoltaicPVDiffusionMass mediaEnergyconservation behaviorSocial norm
Author
  • Mariko Kiho(Tokyo Electric Power Company Holdings, Inc., Japan)
  • Ryo Mukae(Tokyo Electric Power Company Holdings, Inc., Japan)
  • Yoshinobu Kawahara(Tokyo Electric Power Company Holdings, Inc., Japan)
  • Takashi Kawashima(Biz Partners, LTD., Japan)