CANCELLED: INFLUENCERS, CONSUMERS AND THE END OF A PARASOCIAL RELATIONSHIP

Rhonwyn K. Vaudrey

LanguageENG
URLhttp://db.koreascholar.com/Article/Detail/422709

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Global Marketing Conference

2023 Global Marketing Conference at Seoul (2023.07)
pp.677-682

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

Abstract

Cancel culture is a social media phenomenon that targets someone for bad behavior in a process of public shaming, or, being “cancelled”. I use qualitative analysis methods to identify elements of cancel culture’s narrative, and how cancel culture is representative of the end of a parasocial relationship.

Keyword

Influencer Marketing Cancel Culture Parasocial Relationships Narrative Theory Scandals

Author

Rhonwyn K. Vaudrey(Xi’an Jiaotong-Liverpool University, China)

KOREASCHOLAR

CANCELLED: INFLUENCERS, CONSUMERS AND THE END OF A PARASOCIAL RELATIONSHIP