KOREASCHOLAR

THE INFLUENCE OF CONSUMER ATTITUDES TOWARD TIME AND WELL-BEING ON ORGANIC FOOD CONSUMPTION

Nikki Wingate
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/422714
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Global Marketing Conference
2023 Global Marketing Conference at Seoul (2023.07)
pp.721-725
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Abstract

The current research introduces a novel relationship between consumer attitudes toward time and consumer well-being, connected to organic food consumption based on the findings from 206 American consumers. Consumer motivations to seek nutritional information appears as a mediator impacting organic food purchase intentions. Practical and theoretical implications are discussed.

Keyword
Food Related AnxietyMotivation To Seek Nutritional InformationOrganic Food Purchase Intentions
Author
  • Nikki Wingate(Sacred Heart University, USA)