KOREASCHOLAR

AN AUGMENTED REALITY BASED SERVICE DESIGN MODEL FOR DIGITAL FABRICATION

Chih-Hsiang Ko
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/422716
Global Marketing Conference
2023 Global Marketing Conference at Seoul (2023.07)
pp.713-718
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Abstract

The focus of this paper was on the establishment of a service design model for digital fabrication. Service design processes and tools were used to identify problems of current digital fabrication systems. Augmented reality was deployed to substantiate two-dimensional information by combining it with digital fabrication equipment to enhance interactivity and engagement. The fuzzy Delphi method was used to consult the expert’s opinions to optimize the model for increasing overall system satisfaction. A two-dimensional quality questionnaire was designed to survey the participant’s opinions on the system’s satisfaction. The result indicated that the participants reacted positively to augmented reality and the service design model. The result of this paper was helpful for the exchange and diffusion of digital knowledge to strengthen people’s interaction with information. It can improve the efficiency of entire value chains, including product development, marketing and service, which is crucial to future innovative design and fabrication practice.

Author
  • Chih-Hsiang Ko(National Taiwan University of Science and Technology, Taiwan)