KOREASCHOLAR

SPECIESISM IN AI: WHEN CONSUMERS ARE RELUCTANT TO ADOPT ZOONOTIC AI

Bo Huang, Anshu Suri, Sara-Maude Poirier
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/422717
Download
Global Marketing Conference
2023 Global Marketing Conference at Seoul (2023.07)
pp.711-712
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Abstract

In addition to humanoid and robotic designs, an increasing number of AI-powered services are being represented by non-human species (i.e., zoonotic design). Yet, little is known about the consequential effects of such zoonotic AI on consumer adoption of these services. Drawing on the concept of speciesism and Cognitive Load Theory, the current research seeks to uncover how does using zoonotic (vs. robotic) designs affects consumer adoption.

Keyword
Consumer-AI relationshipSpeciesismZoonotic AICognitive Load TheoryAnthropomorphism
Author
  • Bo Huang(University of Nottingham Ningbo China, China)
  • Anshu Suri(University College Dublin, Ireland)
  • Sara-Maude Poirier(HEC Montréal, Canada)