KOREASCHOLAR

WHEN FANDOMS RECOVER BOOKSTORES’ SERVICE FAILURE: THE CASE OF THE FRENCH MANGA MARKET

Sophie Luciano, Mathieu Alemany Oliver
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/422731
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Global Marketing Conference
2023 Global Marketing Conference at Seoul (2023.07)
p.750
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Abstract

At a time when research on service failure and recovery is at a crossroads in terms of growth and relevance (Grégoire and Mattila 2021), this research studies an original context - the French manga market - in which the service providers behind the failure successfully decide not to be the recovery actors.

Keyword
Service failure and recoveryServices marketingInterpretive researchArts managementCultural and creative sectorsManga
Author
  • Sophie Luciano(Actes Sud, France)
  • Mathieu Alemany Oliver(TBS Business School, France)