KOREASCHOLAR

RESEARCH ON THE INFLUENCE OF INTERNET CELEBRITY AND LIVE CONTENT CHARACTERISTICS ON CONSUMER PURCHASE BEHAVIOR IN LIVE MARKETING

Siyu Che, Guanghua Sheng, Chang Ji
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/422738
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Global Marketing Conference
2023 Global Marketing Conference at Seoul (2023.07)
p.737
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Abstract

The economic harm and survival fear caused by environmental conflicts are most likely to become the psychological lever to drive individuals to adopt environmentally friendly behaviours. From the perspective of environmental conflict, this paper will explore the transmission mechanism of environmental conflict on individuals’ pro-environmental behaviour through three experiments.

Keyword
Environmental ConflictPro-Environmental BehaviourAutonomyEnvironmental PresencePersonality Trait
Author
  • Siyu Che(Jilin University, China)
  • Guanghua Sheng(Jilin University, China)
  • Chang Ji(Jilin University, China)