KOREASCHOLAR

HOW AND WHEN WILL AUTHORITARIAN LEADERSHIP THWART FLE PERFORMANCE? THE MEDIATING ROLE OF EMPLOYEE CREATIVITY AND MODERATING ROLE OF COPING STYLES

Keo Mony Sok, Zhanhao He, David Lie, Phyra Sok
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/422749
Global Marketing Conference
2023 Global Marketing Conference at Seoul (2023.07)
pp.825-826
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Abstract

Frontline employees (hereinafter FLEs) act as boundary spanners, primary representatives, and intermediaries between consumers and service organizations. They are often directly responsible for service delivery and are the customers’ first impression of service organizations. Therefore, maximizing FLE performance is vital for service organizations. Leaders have been argued to play a critical role in fostering FLE performance for a variety of reasons, one of which is to achieve goal-related results. To achieve those results, they often feel a pressing need to discipline their subordinates’ actions. Consequently, leaders may take corrective measures that display controlling behaviors to press subordinates’ best performance. This type of leadership style is known as Authoritarian Leadership (hereinafter AL), which refers to leaders with paternal attributes who utilize absolute authority and control over their subordinates with the expectation of unquestionable obedience. The literature, however, has reported mixed findings of the performance benefits of AL.

Author
  • Keo Mony Sok(Deakin University, Australia)
  • Zhanhao He(Monash University, Australia)
  • David Lie(Monash University, Australia)
  • Phyra Sok(Monash University, Australia)