KOREASCHOLAR

MARKETING KNOWLEDGE DISSEMINATES TO DISRUPT BUSINESS RESEARCH: A COMPARISON OF CONCEPTUAL AND EMPIRICAL ARTICLES

Jennifer J. Lee, Hyunuk Kim
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/422755
Download
Global Marketing Conference
2023 Global Marketing Conference at Seoul (2023.07)
pp.817-818
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Abstract

This research aims to understand how academic articles stimulate knowledge progress by addressing two questions: Does the level of contribution vary between different methods of research (e.g., conceptual, theoretical, and empirical)? How do we assess the potential of scholarly articles to impact and further innovate the field?

Keyword
Bibliographical researchScientometricsDisruptionConceptual papers
Author
  • Jennifer J. Lee(Boston University, U.S.A.)
  • Hyunuk Kim(Boston University, U.S.A.)