KOREASCHOLAR

ROLE OF DIGITAL TECHNOLOGY ON GASTRO TOURISM EXPERIENCE IN GENERATION Z

Mustika Sufiati Purwanegara, Nila Armelia Windasari, Fitri Aprilianty, Reinaldy Agung Pramudhita, Muhammad Fakhrul Rozi Ashadi, Hasbian Fauzy Perdhana
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/422773
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Global Marketing Conference
2023 Global Marketing Conference at Seoul (2023.07)
pp.782-787
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Abstract

Gastro-tourism extends beyond what to eat, but also the attractiveness and the environment. It encompasses a tourist experience journey starting from pre, during, until post-travel. Gastro tourism in the new normal engages with traditional vs novel value of experiences. This study aims to answer how Gen Z experiences gastro tourism and the impact of digital technologies using surveys on Tiktok Ads followed by an experiment with an immersive culinary adventure using 3D visual technology.

Keyword
Author
  • Mustika Sufiati Purwanegara(Institut Teknologi Bandung, Indonesia)
  • Nila Armelia Windasari(Institut Teknologi Bandung, Indonesia)
  • Fitri Aprilianty(Institut Teknologi Bandung, Indonesia)
  • Reinaldy Agung Pramudhita(Institut Teknologi Bandung, Indonesia)
  • Muhammad Fakhrul Rozi Ashadi(Neurobusiness Lab SBM ITB, Indonesia)
  • Hasbian Fauzy Perdhana(Neurobusiness Lab SBM ITB, Indonesia)