KOREASCHOLAR

MBA PROGRAMS AFTER THE CORONA CRISIS - ONLINE, HYBRID OR IN-CLASS?

Ralf Schellhase
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/422912
Global Marketing Conference
2023 Global Marketing Conference at Seoul (2023.07)
p.857
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Abstract

The Corona crisis has led to serious changes in teaching in MBA programs in recent years. Within a very short time, teaching at business schools was changed from face-to-face to online. While younger undergraduate students have sometimes had problems with this form of teaching, it has been very well received by typical MBA-students, , which are older, some of whom are working and often have families. This paper shows how the MBA market in Germany is developing and how Darmstadt Business School is positioning itself for the future in this challenging market environment.

Author
  • Ralf Schellhase(Darmstadt Business School, Germany)