KOREASCHOLAR

We investigate the incremental predictive power of three consumer dispositions – xenocentrism, cosmopolitanism and ethnocentrism – on domestic and foreign product purchase intentions, after taking the impact of consumer demographics and product category-specific variables into account. Using data from an online survey of 201 Turkish consumers, hierarchical regression analysis reveals that widely used demographic variables (namely, age, gender and education) do not significantly influence consumer intentions to buy either domestic or foreign clothing products. Of the consumer dispositions, xenocentrism exerts a significant negative effect on domestic product purchase intentions, cosmopolitanism has a positive effect on foreign product purchase intentions, while ethnocentrism shows no effect on either domestic or foreign product purchase intentions. Implications of the findings are considered and future research directions identified.

• Adamantios Diamantopoulos(University of Vienna, Austria)
• Christina Papadopoulou(Leeds University, UK)
• Merve Vardarsuyu(KUTAHYA DUMLUPINAR UNIVERSITY, Turkey)
• Michela Matarazzo(Marconi University, Italy)