KOREASCHOLAR

OPENING THE BLACK BOX OF TRANSITIONING TOWARDS A SUSTAINABLE BUSINESS MODEL

Irina Atkova, Tamara Galkina, Man Yang, Tiina Leposky
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/422941
Download
Global Marketing Conference
2023 Global Marketing Conference at Seoul (2023.07)
pp.911-912
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Abstract

Increasingly, companies’ attempts to become more sustainable are framed in terms of transitioning towards sustainable business models (SBMs), whereby central logic of how the company offers value to customers is challenged (Yang & Evans, 2019). This transition requires companies to rethink the way value and resource consumption are coupled in their operations (Pieroni et al., 2019), as well as consider different ways of connecting with customer needs (Laukkanen & Tura, 2020).

Keyword
Value creationValue deliveryValue captureBusiness modelSustainable business model
Author
  • Irina Atkova(University of Oulu, Finland)
  • Tamara Galkina(Aalto University, Finland)
  • Man Yang(Hanken School of Economics, Finland)
  • Tiina Leposky(University of Vaasa, Finland)