KOREASCHOLAR

CROWDFUNDING: AN INNOVATIVE DIGITAL APPROACH TO FINANCE AND PROMOTE ART

Natalia Maehle
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/422953
Global Marketing Conference
2023 Global Marketing Conference at Seoul (2023.07)
pp.936-937
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Abstract

Crowdfunding – obtaining funding from a large pool of investors, where each one provides a relatively small amount of money, usually through the Internet – has become an innovative alternative channel for project funding. Historically, culture sector has stood at the forefront of adopting crowdfunding, with ArtistShare active from 2003 as a funding platform for music projects. Despite this, there is still lack of research dedicated to the role and impact of crowdfunding in the culture sector.

Author
  • Natalia Maehle(Western Norway University of Applied Sciences, Norway)