KOREASCHOLAR

THE ROLE OF SUSTAINABLE PERCEIVED VALUE ON CUSTOMER SATISFACTION AND LOYALTY: THE CASE OF FASHION PRODUCT

Wangmei Xie, Keiya Tabe
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/422960
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Global Marketing Conference
2023 Global Marketing Conference at Seoul (2023.07)
pp.944-948
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Abstract

This study investigated the impact of sustainable perceived value (SPV) on fashion consumers. The results revealed that SPV significantly affects customer satisfaction, loyalty, and the positive relationship between satisfaction and loyalty were confirmed, implicating SPV as a valid approach in measuring consumption value of sustainable fashion products.

Keyword
Sustainable fashionPerceived sustainable valueTheory of consumption valueStructural equation modelingCustomer loyalty
Author
  • Wangmei Xie(Josai University Graduate School)
  • Keiya Tabe(Josai University)