KOREASCHOLAR

TRANSACTION COSTS AND DYNAMIC TRANSACTION COSTS IN VERTICAL INTEGRATION OF WHOLESALING FUNCTION AMONG JAPANESE MANUFACTURERS

Tomokazu Kubo, Sho Yuki
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/422963
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Global Marketing Conference
2023 Global Marketing Conference at Seoul (2023.07)
p.951
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Abstract

Some leading manufactures vertically integrate wholesale functions in order to control those functions. Based on transaction cost analysis (TCA) and capability approach, this research proposes a conceptual framework why manufactures integrate wholesale functions or not. Specifically, it is suggested that human asset specificity and teachability positively related with vertical integration, while outside wholesaler know-how negatively related with vertical integration. Empirical analysis shows that decision on integration of wholesale functions are influenced by TCA and capability factors.

Keyword
Transaction costsDynamic transaction costsMarketing channels
Author
  • Tomokazu Kubo(Chuo University, Japan)
  • Sho Yuki(Kobe University, Japan)