KOREASCHOLAR

EXAMINING THE RELATIONSHIP BETWEEN SPORTS COMMENTARY AND ONLILNE STREAMINING VIEWERSHIP RATINGS: EVIDENCE FROM THE FIFA WORLD CUP QATAR 2022

Jongho Kim, Hansol Kim, Kihan Kim
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/422965
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Global Marketing Conference
2023 Global Marketing Conference at Seoul (2023.07)
p.954
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Abstract

The FIFA world cup is one of the most popular and widely viewed sporting event, where millions of viewers across the globe tune in to support their country every four years for the chance to win the ultimate football tournament. According to FIFA, the FIFA World Cup Qatar 2022 recorded over 5 billion cumulative views, with the final match estimated to have been watched by more than 1.5 billion viewers live on television. In South Korea, a total of 11.14 million viewers watched the opening match against Uruguay, which was estimated to be a 97% increase in Korean viewership compared to the previous World Cup.

Keyword
Sports commentaryColor commentaryNationalismContent analysisWorld Cup
Author
  • Jongho Kim(Dongguk University, Republic of Korea)
  • Hansol Kim(Seoul National University, Republic of Korea)
  • Kihan Kim(Seoul National University, Republic of Korea)