KOREASCHOLAR

A COMPARATIVE ANALYSIS OF VIEWING EXPERIENCE BETWEEN POWER TAEKWONDO AND GENERAL TAEKWONDO: FOCUSING ON GAMIFICATION

Suhwan Yu, Kihan Kim
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/422966
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Global Marketing Conference
2023 Global Marketing Conference at Seoul (2023.07)
pp.955-956
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Abstract

This study aimed to investigate the viewing experience of Taekwondo competitions, compare and analyze the viewing experience according to the type of Taekwondo competition, derive the viewing experience structure of Taekwondo contents, and confirm the potential of Power Taekwondo as a sustainable sports content developed for the purpose of popularizing Taekwondo.

Keyword
Sports viewing experienceGamificationEnjoymentFlowRepeated viewing intention
Author
  • Suhwan Yu(Seoul National University, Republic of Korea)
  • Kihan Kim(Seoul National University, Republic of Korea)