KOREASCHOLAR

THE RELATIONSHIP BETWEEN COVID-19 ANXIETY AND TOURISM MOTIVATIONS: EXPLORING THE MEDIATING EFFECT OF VOLUNTARY SIMPLICITY AND THE MODERATING EFFECT OF RESILIENCE

Theeranuch Pusaksrikit, Nuttapol Assarut
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/422970
Download
Global Marketing Conference
2023 Global Marketing Conference at Seoul (2023.07)
pp.964-968
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Abstract

This research examines how voluntary simplicity lifestyle can mediate the tourists’ COVID-19 anxiety and the tourism motivation during the COVID-19 pandemic and demonstrates how resilience can moderate the effect of the anxiety and pull motivations. The results show the effects of mediation and moderation on the relationship between anxiety and tourism motivations.

Keyword
COVID-19 anxietyTourism motivationVoluntary simplicityResilience
Author
  • Theeranuch Pusaksrikit(Thailand, Chulalongkorn University)
  • Nuttapol Assarut(Thailand, Chulalongkorn University)